This Privacy Policy explains how 777c ("Platform," "We," "Us," "Our") collects, uses, stores, shares and protects the personal data of individuals who register for and use the 777c platform at 777c.lol. We are committed to handling your personal information responsibly and transparently, in compliance with our international gaming licence obligations and applicable data protection principles. Please read this Policy carefully before using any 777c service.
1.1 Data Controller. 777c is the data controller responsible for the personal information collected through the 777c platform at 777c.lol. As data controller, 777c determines the purposes and means by which personal data is processed, in accordance with its international gaming licence obligations and applicable data protection principles.
1.2 Scope. This Privacy Policy applies to all personal data processed in connection with: the 777c website and any mobile-optimised versions thereof; the account registration and KYC verification process; sports betting, live casino and slot gaming activity; payment processing including JazzCash, EasyPaisa, HBL, UBL and Meezan Bank transactions; customer support interactions; and marketing communications where a Player has provided consent.
1.3 Contact. For all privacy-related queries, requests to exercise data subject rights, or complaints regarding 777c's handling of personal data, Players should contact the 777c support team via Live Chat on the platform or by email at: [email protected]. All privacy-related correspondence will be acknowledged within 5 business days.
2.1 777c collects personal data in the categories described below. We limit data collection to what is necessary for the purposes outlined in this Policy and for compliance with our licensing obligations.
| Category | Examples | Legal Basis |
|---|---|---|
| Identity Data | Full legal name, date of birth, CNIC number, passport number, photograph | Legal ObligationContract |
| Contact Data | Pakistani mobile number, email address, residential address, city | Contract |
| Financial Data | JazzCash account reference, EasyPaisa wallet ID, bank account details (HBL/UBL/Meezan IBFT), transaction amounts in PKR | ContractLegal Obligation |
| Gaming Activity Data | Bet history, stake amounts, game sessions, cricket market selections, casino game results, slot sessions, win/loss records | ContractLegal Obligation |
| Technical Data | IP address, device type, browser type and version, operating system, session timestamps, login history | Legitimate InterestLegal Obligation |
| Communication Data | Live Chat transcripts, support emails, Messenger and Viber messages with 777c support, complaint records | ContractLegitimate Interest |
| Marketing Data | Communication preferences, promotion opt-in status, marketing response records | Consent |
| Responsible Gaming Data | Self-exclusion requests, deposit limit settings, session alert preferences, cooling-off period records | Legal ObligationContract |
3.1 Directly from You. The majority of personal data 777c holds is provided directly by Players during the following interactions:
3.2 Automatically. When you access the 777c platform, certain technical data is collected automatically through standard web technologies, including browser cookies, server logs and session tracking tools. This includes IP addresses, device identifiers, access timestamps, pages visited and in-session navigation data. See Section 9 (Cookies & Tracking) for full details.
3.3 From Third Parties. 777c may receive personal data about Players from the following third-party sources where necessary to fulfil its legal obligations or to provide platform services:
4.1 777c processes personal data on one or more of the following lawful bases, as indicated in the data table in Section 2:
5.1 777c uses the personal data it collects for the following specific purposes:
6.1 General Principle. 777c does not sell, rent or trade personal data to any third party for their own marketing or commercial purposes. Personal data is shared with third parties only where strictly necessary for the purposes described in this Policy, or where required by law or regulatory obligation.
6.2 Third-Party Service Providers. 777c engages trusted third-party service providers who process personal data on 777c's behalf as data processors. These include:
All third-party processors are contractually bound to process personal data only on 777c's documented instructions and to maintain appropriate security standards.
6.3 Regulatory and Legal Disclosures. 777c may disclose personal data to regulatory authorities, law enforcement agencies, licensing bodies or courts where required to do so by law, court order, regulatory direction or as necessary to protect the legal rights of 777c, its players or third parties. Such disclosures are made only to the extent required and without unnecessary delay in notification where disclosure to the player is legally permissible.
6.4 Business Transfers. In the event of a merger, acquisition, restructuring or sale of all or part of 777c's business, personal data held about Players may be transferred to the acquiring entity as part of that transaction, subject to the same data protection standards described in this Policy. Players will be notified of any such transfer affecting their data where required by applicable law.
7.1 Given the international nature of online gaming operations, personal data collected by 777c may be stored and processed in countries other than the Player's country of residence, including countries where data protection laws may differ from those applicable in Pakistan. Where such transfers occur, 777c implements appropriate safeguards to ensure that personal data receives a level of protection consistent with the principles of this Policy and its licensing obligations.
7.2 Safeguards applied to international data transfers by 777c include:
7.3 Players who wish to obtain further information about the specific safeguards applicable to their personal data when transferred internationally may contact 777c support via Live Chat.
8.1 777c retains personal data for no longer than is necessary for the purpose for which it was collected, subject to any longer retention periods required by legal or regulatory obligation. The table below sets out the general retention periods 777c applies to the main categories of personal data:
| Data Category | Retention Period | Basis |
|---|---|---|
| Identity and KYC documents | 5 years from account closure | AML regulatory obligation |
| Financial transaction records | 5 years from transaction date | AML and accounting obligation |
| Gaming activity records | 5 years from account closure | Licence obligation |
| Support communications | 3 years from last interaction | Legitimate interest / dispute resolution |
| Self-exclusion records | Indefinitely (or for minimum exclusion period + 5 years) | Responsible gaming obligation |
| Marketing consent records | Until consent withdrawn + 3 years | Consent / legal compliance |
| Technical and log data | 12 months | Security / fraud prevention |
8.2 At the end of the applicable retention period, personal data is securely deleted or anonymised in a manner that prevents re-identification. Where data is anonymised, the anonymised dataset may be retained for analytical purposes without limitation, as it no longer constitutes personal data.
9.1 The 777c platform uses cookies and similar tracking technologies to deliver platform functionality, maintain session security, and improve the user experience. The categories of cookies used by 777c are as follows:
These cookies are strictly necessary for the 777c platform to function. They maintain your login session, preserve your account state across pages, and enable security features such as OTP two-step verification. Essential cookies cannot be disabled without impairing platform functionality. No consent is required for strictly necessary cookies.
Used to understand how players interact with the 777c platform — pages visited, session duration, navigation paths and feature usage patterns. This information is aggregated and used to improve platform design and performance. Analytics cookies are only set with your consent, which you may withdraw at any time via account settings.
These cookies remember choices you have made on the platform — such as language preferences, display settings and notification preferences — to personalise your experience on return visits. Preference cookies are set with your consent and can be cleared through your browser settings at any time.
9.2 Managing Cookies. You may manage cookie preferences through your browser settings at any time. Disabling essential cookies will impair your ability to log in to 777c and use the platform. Disabling analytics or preference cookies will not prevent access to the platform but may result in a less personalised experience. Browser-level cookie management is separate from the platform-level marketing consent settings in your 777c account.
9.3 No Cross-Site Tracking. 777c does not use third-party advertising networks or cross-site tracking technologies to follow Players across the internet. Tracking technologies on the 777c platform are used solely in connection with your use of 777c.lol.
10.1 Subject to applicable data protection law and the limitations imposed by 777c's regulatory obligations (particularly AML and licence-mandated record-keeping), Players have the following rights in relation to their personal data held by 777c:
You have the right to request a copy of the personal data 777c holds about you and to receive information about how it is being processed. Access requests will be responded to within 30 days of receipt.
If any personal data 777c holds about you is inaccurate or incomplete, you have the right to request correction. For identity and KYC data, corrections may require re-verification through document submission.
You may request deletion of your personal data where it is no longer necessary for the purpose for which it was collected, where consent is withdrawn and no other legal basis applies, or where the data has been processed unlawfully. This right is subject to retention obligations under AML regulation and 777c's gaming licence, which may require certain data to be retained for defined periods regardless of an erasure request.
You may request that 777c restricts the processing of your personal data in specific circumstances — for example, where you contest the accuracy of the data pending verification, or where you have objected to processing pending 777c's assessment of whether its legitimate interests override your objection.
Where processing is based on your consent or the performance of a contract and is carried out by automated means, you have the right to receive your personal data in a structured, commonly used and machine-readable format, and to request that it be transmitted to another data controller where technically feasible.
You have the right to object to processing of your personal data where that processing is based on 777c's legitimate interests. You also have the right to withdraw marketing consent at any time, with immediate effect on future communications. Withdrawing marketing consent does not affect processing carried out prior to withdrawal.
If you believe 777c has processed your personal data in a manner that does not comply with applicable data protection principles, you have the right to lodge a complaint with the relevant supervisory authority in the jurisdiction under which 777c's licence is issued. 777c encourages Players to contact us directly in the first instance so that we may address the concern promptly.
11.1 777c implements technical and organisational security measures appropriate to the nature of the personal data held and the risks associated with its processing. These measures include:
11.2 Player Responsibility. While 777c implements robust security measures at the platform level, Players are responsible for maintaining the security of their own devices, login credentials and mobile numbers used for OTP verification. 777c staff will never request a Player's password through any channel. Suspected credential compromise should be reported to 777c support immediately.
12.1 The 777c platform is strictly restricted to individuals who are at least 21 years of age. 777c does not knowingly collect personal data from individuals under the age of 21. The mandatory KYC identity verification process — which requires submission of a CNIC or passport — is the primary mechanism by which 777c enforces this restriction.
12.2 If 777c becomes aware that personal data has been submitted by a person under the age of 21, the associated account will be immediately suspended, all personal data related to that account will be securely deleted or flagged for deletion to the extent not required to be retained under regulatory obligation, and the matter will be escalated in accordance with 777c's licensing requirements.
12.3 If a parent or guardian believes that a minor has submitted personal data to 777c, they should contact 777c support immediately via Live Chat so that the matter can be investigated and addressed without delay.
13.1 777c reserves the right to update this Privacy Policy at any time to reflect changes in platform operations, data processing practices, legal obligations under the gaming licence, or applicable data protection law. The effective date at the top of this Policy will be updated whenever a revised version is published.
13.2 For material changes to this Policy — those that significantly affect the nature of data processing or Players' rights — 777c will notify registered Players by email or SMS to their registered contact details at least 14 days prior to the change taking effect, where operationally practicable.
13.3 Continued use of the 777c platform following the effective date of a revised Privacy Policy constitutes acceptance of the updated terms. Players who do not accept any revised Policy should cease using the platform and contact support to request account closure in accordance with the Terms & Conditions.
13.4 The current version of this Privacy Policy is always available at 777c.lol/privacy-policy and should be consulted before submitting any personal data to the platform. For the full framework of rules governing 777c, this Policy should be read alongside the Terms & Conditions.
14.1 All privacy-related queries, data subject access requests, rectification requests, erasure requests, objections to processing and complaints regarding 777c's handling of personal data should be directed to the 777c data protection contact via the following channels:
14.2 When submitting a data subject rights request, please provide sufficient information to enable 777c to verify your identity and locate the relevant personal data. This may include your registered mobile number, email address, and 777c account reference. 777c will not process a data subject request until identity has been verified to prevent unauthorised disclosure of personal data.
14.3 There is no charge for submitting a data subject rights request. However, 777c reserves the right to charge a reasonable administrative fee, or to decline to act on a request, where requests are manifestly unfounded or excessive, in particular where they are repetitive in nature.
Six principles that define how 777c handles your personal information.
777c collects only the personal data that is strictly necessary for account management, payment processing, KYC compliance and responsible gaming obligations. We do not collect personal data "just in case" — each data point has a documented purpose.
777c does not sell, rent or trade your personal data to any third party for their own commercial purposes. Your 777c account data — including your betting history, payment details and contact information — is never monetised by being shared with advertisers or data brokers.
All data in transit between your device and 777c is protected by TLS encryption. Sensitive stored data — including CNIC information, financial records and KYC documents — is encrypted at rest. Your personal data is protected both in transit and at storage.
777c acknowledges your right to access, correct, delete and port your personal data. Data subject rights requests are processed within 30 days. Where regulatory obligations limit what can be deleted, we will explain clearly what data must be retained and why.
777c does not retain personal data indefinitely. Each category of data has a defined retention period based on operational necessity, AML regulatory obligation or gaming licence requirements. At the end of the applicable period, data is securely deleted or irreversibly anonymised.
777c does not use third-party advertising trackers or cross-site surveillance technologies. Cookies and tracking on 777c.lol are limited to platform functionality, session security, analytics and preference personalisation — all scoped strictly to your activity on 777c itself.
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